Blog

Journals

Posted by Peter Yandle on

Journals

If you are a "Team" rider with one of the major brands you would already be familiar with keeping a journal and reporting back to your sponsor about how your event went. I've actually kept a journal for over 20 years and I reckon there would be some gossip to tell over the years, but that's another story. So, why keep a journal? They are useful for a number of reasons. Here's just a few: Sponsorship feedback - your sponsors have invested in you. They want to know how you are progressing and in particular, get first hand reports that...

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Media Relationships

Posted by Peter Yandle on

Media Relationships

We all love a good story. So why not get your profile and achievements out there - starting with local media? The good news is, it is really not all that hard. Just like your racing, you have to be consistent and keep presenting. Make a list of your local media outlets, eg: newspapers, radio and TV. All are on the hunt for good newsworthy stories. Then take it a step further. List some motocross-specific magazines and online motocross media sources. They too may run community based stories in their publications or give "Shout-outs" from time-to-time. Next, you need to...

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Social Media Tips

Posted by Peter Yandle on

Most people are on social media nowadays and in this digital age it is much easier to promote your motocross career to a wider audience. This is not a discussion about one platform being better than another. Nor, is it a "how-to" guide for setting up a social media account. I want to share with you some tips on maximizing your brand as a motocross racer using social media. Disclaimer Social Media platforms have minimum ages that you can get a user account. I understand that some children may have their own accounts at ages well below these minimum ages....

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