Blog

Journals

Posted by Peter Yandle on

Journals

If you are a "Team" rider with one of the major brands you would already be familiar with keeping a journal and reporting back to your sponsor about how your event went. I've actually kept a journal for over 20 years and I reckon there would be some gossip to tell over the years, but that's another story. So, why keep a journal? They are useful for a number of reasons. Here's just a few: Sponsorship feedback - your sponsors have invested in you. They want to know how you are progressing and in particular, get first hand reports that...

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Media Relationships

Posted by Peter Yandle on

Media Relationships

We all love a good story. So why not get your profile and achievements out there - starting with local media? The good news is, it is really not all that hard. Just like your racing, you have to be consistent and keep presenting. Make a list of your local media outlets, eg: newspapers, radio and TV. All are on the hunt for good newsworthy stories. Then take it a step further. List some motocross-specific magazines and online motocross media sources. They too may run community based stories in their publications or give "Shout-outs" from time-to-time. Next, you need to...

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Social Media Tips

Posted by Peter Yandle on

Social Media Tips

Most people are on social media nowadays and in this digital age it is much easier to promote your motocross career to a wider audience. This is not a discussion about one platform being better than another. Nor, is it a "how-to" guide for setting up a social media account. I want to share with you some tips on maximizing your brand as a motocross racer using social media. Disclaimer Social Media platforms have minimum ages that you can get a user account. I understand that some children may have their own accounts at ages well below these minimum ages....

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